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Leveraging Old Ways of Marketing
“Word-of-mouth marketing is only effective if people actually talk.” – Jonah Berger
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Marketing Lessons from Iron Maiden
“We don’t want customers. We want fans.” – Bruce Dickinson
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Never Skimp Out on Market Research
“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” – Henry Ford
Izzat Zailan 